Turn helps social impact organisations have personal, guided conversations that improve lives at scale.
Incubated within Praekelt.org, Turn was born out of the need to reduce the cost and sustainability of large-scale SMS programs such as MomConnect. In 2017, leveraging a partnership with WhatsApp, Turn enabled MomConnect to send their audience WhatsApp messages at scale using the WhatsApp Business API.
Introducing WhatsApp resulted in an explosion of engagement. Not only were mothers 6.7x more likely to reach out to the MomConnect Helpdesk, they were also 3x more likely to stay engaged thereafter.
New tools were essential to support Helpdesk operators engage in impactful health conversations at this scale. And the potential impact was too great to keep this within Praekelt.org.
So we setup Turn.
Turn is a Public Benefit Corporation (PBO) optimised to build world-class software products for social impact organisations.
Using Turn, MomConnect now sends over 320,000 pregnant women health messages every month and receives over 10,000 health questions weekly.
Turn has begun to onboard other social impact organisations across the healthcare, employment, humanitarian and education domains. Want to be next? Start your application below.