Priced for
impact at scale

Pro
Good for medium to large social businesses, regional and national NGOs
Only
$499
per month

1 x Whatsapp Number

Up to 20,000 unique monthly users

Up to 100,000 conversations per month

Up to 500,000 messages per month

Up to 5 operator seats on Healthdesk

Sandbox

Support and Impact
Chat for Impact Community Forum
Standard playbooks available
Business hours WhatsApp and Email support
Weekly online training sessions
-
Add On:
Impact Support Office hours
-
-
-
Security and Compliance
User Authentication
Data encryption at rest and in motion
Data masking
Block Users Functionality
-
-
-
Developer Tools
-
-
AI
Default NLU model
-
Chatbot
No-code and advanced code chatbot builder
Time and Keyword based trigger messaging
Simple contact based triggers
Multi-language messaging
Multi-media messaging
Content management
Reminders and bulk messaging
Insights dashboard
Default data exports (csv)
Handover to Healthdesk operator
Standard request per second
-
-
Healthdesk
Basic access controls
Basic user contact details
Custom user fields
Team inbox
Message collections
Manual and Automatic message tags
Assign and transfer chats
Standard quick replies
Conversation history (6 months)
Healthdesk routing 
Enterprise
Good for governments, international NGOs, medical providers, fact checkers, fintechs and ISVs
From
$2500
per month

Up to 5 x Whatsapp Numbers

Unlimited unique monthly users

Up to 1,000,000 conversations per month*

Unlimited messages per month**

Up to 100 operator seats on Healthdesk

Sandbox

Support and Impact
Enterprise membership in Chat for Impact Community
Standard and Advanced playbooks available
Priority support
Weekly online training sessions
Impact Tracker - monthly check in
Add On:
Impact Support Office hours
Impact Monthly Support SLA
- Impact Partnership Manager
- Dedicated Slack/Whatsapp channel
- 4 hours response time
Security and Compliance
User Authentication
Data encryption at rest and in motion
Data masking
Block Users Functionality
Custom data scrubbing and data culling rules
Data residency options
Secure access options: IP restrictions
Developer Tools
API Access
Advanced error logging
AI
Host custom NLU model
Audio transcriptions
Chatbot
No-code and advanced code chatbot builder
Time and Keyword based trigger messaging
Advanced contact based triggers 
Multi-language messaging
Multi-media messaging
Custom CMS integration
Reminders and bulk messaging
Insights dashboard
Big Query integration
Handover to Healthdesk operator
Enhanced request per second
Custom integrations (Autotranslation, Medical Record)
API access (data messaging, contacts, etc)
Healthdesk
Basic access controls
Basic user contact details
Custom user fields
Team inbox
Message collections
Manual and Automatic message tags
Assign and transfer chats
Eligible for advanced AI integration for suggested replies
Conversation history (Unlimited)
Advanced Routing
Pro
Good for small to medium to social impact businesses.
Only
$399
per month

1 x Whatsapp Number

Up to 20,000 unique monthly users

Up to 100,000 conversations per month

Up to 500,000 messages per month

Up to 5 operator seats on Healthdesk

Sandbox

Support and Impact
Chat for Impact Community Forum
Standard playbooks available
Business hours WhatsApp and Email support
Weekly online training sessions
-
Add On:
Impact Support Office hours
-
-
-
Security and Compliance
User Authentication
Data encryption at rest and in motion
Data masking
Block Users Functionality
-
-
-‍
Developer Tools
-
-
AI
Default NLU model
-
Chatbot
No-code and advanced code chatbot builder
Time and Keyword based trigger messaging
Simple contact based triggers
Multi-language messaging
Multi-media messaging
Content management
Reminders and bulk messaging
Insights dashboard
Default data exports (csv)
Handover to Healthdesk operator
Standard request per second
-
-
Healthdesk
Basic access controls
Basic user contact details
Custom user fields
Team inbox
Message collections
Manual and Automatic message tags
Assign and transfer chats
Standard quick replies
Conversation history (6 months)
Healthdesk routing 
Enterprise
Good for large social impact businesses, governments, international NGOs, medical providers and ISVs
From
$2085
per month

Up to 5 x Whatsapp Numbers

Unlimited unique monthly users

Up to 1,000,000 conversations per month*

Unlimited messages per month**

Up to 100 operator seats on Healthdesk

Sandbox

Support and Impact
Enterprise membership in Chat for Impact Community
Standard and Advanced playbooks available
Priority support
Weekly online training sessions
Impact Tracker - monthly check in
Add On:
Impact Support Office hours
Impact Monthly Support SLA
- Impact Partnership Manager
- Dedicated Slack/Whatsapp channel
- 4 hours response time
Security and Compliance
User Authentication
Data encryption at rest and in motion
Data masking
Block Users Functionality
Custom data scrubbing and data culling rules
Data residency options
Secure access options: IP restrictions
Developer Tools
API Access
Advanced error logging
AI
Host custom NLU model
Audio transcriptions
Chatbot
No-code and advanced code chatbot builder
Time and Keyword based trigger messaging
Advanced contact based triggers 
Multi-language messaging
Multi-media messaging
Custom CMS integration
Reminders and bulk messaging
Insights dashboard
Big Query integration
Handover to Healthdesk operator
Enhanced request per second
Custom integrations (Autotranslation, Medical Record)
API access (data messaging, contacts, etc)
Healthdesk
Basic access controls
Basic user contact details
Custom user fields
Team inbox
Message collections
Manual and Automatic message tags
Assign and transfer chats
Eligible for advanced AI integration for suggested replies
Conversation history (Unlimited)
Advanced Routing
* Charged per conversation thereafter
** Subject to fair use policy of 5 million messages

Pricing questions
How does Conversational pricing work?

WhatsApp Business API conversations fall into two categories that will be priced differently:

  • User-initiated, like customer care and general support inquiries.
  • Business-initiated, like post purchase notifications.

From the 1st of February 2022, all conversations are measured in 24-hour increments, or "sessions", that start whenever the first message from a business is delivered. The first message can be initiated by the business (business-initiated) or can be a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.

Charges for conversations are based on the user’s phone number. Rates for business-initiated conversations and user-initiated conversations vary by market (country or region). See Rates for specific pricing information.

You can read more about conversation-based pricing here.

Do plans include VAT or sales tax?

License Fees are subject to destination VAT. VAT is excluded from the listed license fee and will be charged on top of the listed license fee at point of purchase.

VAT is implemented as a destination-based tax, where the tax rate is based on the location of the consumer and applied to the sales price.

The terms VAT, GST, and the more general consumption tax are sometimes used interchangeably.

What payment methods do you accept?

For the Pro plan you can pay with credit card or wire transfer and for Enterprise plans we only accept wire transfer.

What if I need more support?

On the Pro plan you can escalate a support ticket via email.

What is included in the Enterpise plan?

As an enterprise you get priority support with a dedicated Partner Impact Manager.

Do I pay to join the community?

No! It’s free. Access and support from our Chat for Impact community are free. You can join our LinkedIn Group, monthly Town Hall events and other events for free.

Why are the Turn.io license fees billed by Paddle?

License Fee invoices may be billed by Paddle on behalf of Turn.io.

Paddle handles the billing on behalf of Turn.io so that we can ensure that the country specific VAT/Sales Tax/GST is billed correctly.